In my vast experience in the software industry, a demo is not only important but necessary to the point one can say that the eventual deployment of software to any system begins with a successful demo. Here; in my view, are 5 tips to carry out a successful demo.
MANAGE YOUR AUDIENCE’S EXPECTATION
Focus on the unique selling points of your software and drill the importance into the minds of your audience. Do not oversell your software by promising the software can do something it can’t rather be truthful and open about its capabilities.
ENSURE THAT BAD APPLES DO NOT SPOIL THE BUNCH
Anticipating that there might be those in your audience who might ruin your demo, it will be highly smart of you to devise means of alienating such people. 2 methods I’ve used come to mind:
Create a scheduling conflict so that those you perceive to be bothersome to your demo should be busy while you are in session
Book 2 separate demos. Invite those whose feedback you value and then invite others to another session.